AWARDS/HIGHLIGHTS
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Hi. We are Colton Creative, a multi-disciplined freelance graphic design company with an appetite for design, advertising, and creative thinking.
With a wealth of industry experience in different sectors, we work collaboratively with clients of on a variety of projects such as brand creation, advertising, and print design as well as information graphics. Colton Creative work alongside end clients to deliver their creative requirements and directly with creative agencies to offer in-house freelance design assistance.
A bit about how we work. We have a passion for design and all aspects of creativity, we love working with great people to help their business thrive. Our creative process is an in-depth routine; from understanding and highlighting key areas stated in the brief to narrowing down research, to the creation of moodboards, scamps and concept development both digitally and traditionally. The creative cycle is then completed as process moves forward, designing the creative deliverables, always considering the aesthetics Colton Creative works closely with all our clients to create high-quality work that meets the objectives and develop a long-lasting relationship.
Whether your brand or organisation needs a unique brand identity, efficient packaging, or impactful communication design, we can help. We’d love to hear from you.
OUR PROCESS.
Colton creative is proud to deliver not only creative work, but effective work too. Outcomes that provide tangible results. We have experience in a number of sectors, and we believe that our diversity of clients and industries provides an interesting, fulfilling and inspired atmosphere within Colton Creative.
Our creative design and development approach produces impactful, engaging brands and immersive experiences. We are only as good as the outcomes we produce, here's a assortment of what we have been doing.
You the client and us the designers will discuss the project during this critical stage of discovery and learning. At this stage, we can gain a deeper understanding of the business we will be designing and who we will be working with. During this project planning phase, we will identify and agree on project objectives, deliverables, deadlines, and budgets etc.
OVERVIEW
& BRIEF
Once everything from the brief has been reviewed, we will begin to examine styles, competitors, trends, etc., that will influence our ideas. The strongest creative ideas are chosen, developed, and presented to the client. The creative is then presented with an explanation of our thought process and evaluated against the brief. Following that, we will receive feedback from the client.
RESEARCH
& IDEAS
Together, we consider the ideas in comparison with the initial brief. Any revisions are made, the preferred visuals are selected and readied for sign off. This is where the creative truly comes to life.
DEVELOPMENT & IMPLEMENTATION:
Ultimately, this is what makes it all worth it. As soon as you approve the creative, which is the most vital step, we will supply the final artwork files to you. With all our clients, we look to build long-term relationships, so once a project has been launched, we can keep track on its progress and impact as we find ways to work together in the future.
FINALISATION
& DELIVERY
OUR SERVICES.
Providing you with everything you need to solve your creative problems is what we do, from branding to wayfinding. With Colton Creative, there is no such thing as a one-size-fits-all approach. For your business to grow, we believe that bespoke packages, tailored to your individual requirements, are essential.
So, if you're interested in developing your business for the long-term, we have both the creativity and experience to take you there. Browse our services to see what we can offer you.
Art direction on a project is key to its success, we create a culture of exploration and experimentation to drive inspiration to push boundaries, but equally one where we are guided by the brand strategy and creative brief.
ART DIRECTION
Working with you we create unique brand identities that are tailored to your brief; fusing visible elements of a brand, such as colour, design, and logo that identify and distinguish the brand in consumers' minds.
BRANDING & VISUAL IDENTITY
We develop a long-term plan to achieve a series of long-term goals, encompassing all the intangible elements that over time drive brand awareness, brand equity, brand sentiment and its promises to its customers.
BRAND STRATEGY
We produce creative advertising for campaigns above, below and through the line. Creative outcome to inform and/or influence your required audience through the relevant platforms and locations.
ADVERTISING & MARKETING
Creative direction allows a level of management on a project that is critical to is realisation. We can offer insight that is part creative and part strategy, creative direction turns ideas into reality.
CREATIVE DIRECTION
Graphic design is everywhere you look; incorporating line, colour, shape, space, texture, typography, scale, layout, and balance we create clear and engaging designs to communicate ideas and messages.
GRAPHIC DESIGN
In our increasingly visual world, we create graphic illustrations that help you express visual ideas, convey messages, sell products, teach students, and promote your brand on anything from flyers to packaging.
ILLUSTRATION
We create infographics & diagrams; they are a creative way to show complex data or knowledge. Information design improves cognition by utilising graphics to enhance the viewers ability to see patterns and trends.
INFORMATION DESIGN
Your business in its simplest form; using a logo mark, typographic solution, or combination of both. That’s all there is to it. Your logo design is the simplest visual representation of your business possible.
LOGO DESIGN
We deliver packaging design through the connection of form, structure, materials, colour, imagery, typography, and information with ancillary design elements to make a product suitable for market.
PACKAGING DESIGN
Using design systems, we artistically tell stories for magazines, websites, newspapers, and more. Direct and meaningful communication lead to reader trust, and ensure your audience returns over and over.
PRINT & EDITORIAL DESIGN
Generally defined as any kind of graphic display intended to convey information to an audience; we use clear maps, directions, symbols; typography and systematic structures to get people to where they need to be.
WAYFINDING & SIGNAGE DESIGN
OUR TEAM.
As a company, we are driven by the vision of consistently delivering great results for our clients and our passion to help them be the best they can be. We are a small team with a big purpose. We go wherever the briefs lead us, applying conceptual and craft skills across all forms of media, conventional and the unconventional.
CALUM COLTON
DIRECTOR/ CREATIVE DESIGNER
